PERAN APLIKASI PEGADAIAN DIGITAL DALAM MENINGKATKAN OMZET PENJUALAN PRODUK DI PT. PEGADAIAN CP MANADO TIMUR

Abstract

This study aims to analyze the role of the Pegadaian Digital application in increasing product sales turnover at PT Pegadaian CP Manado Timur. The research used a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation. The results showed that the pegadaian digital application made a contribution to increasing operational efficiency and ease of transactions for customers. Features such as online pawn, gold savings pawn, and payment and top-up services are the main drivers in increasing transaction volume and product sales turnover, especially Gold Savings. The obstacles faced include limited understanding of technology from some customers. This research contributes to the development of financial accounting science, especially in the application of digital-based accounting information systems in the financial services sector. These findings are expected to be a reference for strategies to increase turnover as well as material for further research studies.