Banquet Section Management in Event Organization at Four Points by Sheraton Manado

Abstract

This study aims to analyze management strategies of the banquet section in overcoming operational challenges during event organization at Four Points by Sheraton Manado. The research is based on the crucial role of the banquet section in ensuring event success, despite frequent obstacles such as limited equipment, shortage of staff, inter-department communication issues, and last-minute client changes. A descriptive qualitative method was applied, using observation, interviews, and documentation. Informants included banquet supervisors, banquet captains, operational staff, and hotel management representatives. The findings reveal that applied strategies include enhancing coordination through regular briefings, implementing flexible work schedules, conducting pre-event equipment checks, collaborating with external vendors, and providing periodic staff training. These strategies have proven effective in facilitating smooth event operations and increasing guest satisfaction. The study provides practical implications for hotel management to improve banquet operational effectiveness and serves as a reference for future research in hospitality management, particularly event management.