The Role of DigiZen as a Digital Marketing Agency in Supporting the Digital Transformation of MSMEs

Abstract

The rapid development of digital technology has fundamentally transformed the way businesses operate, including Micro, Small, and Medium Enterprises (MSMEs), which play a crucial role in Indonesia’s economy. However, many MSMEs still face challenges in effectively adopting digital marketing strategies. This study aims to analyze the role of DigiZen as a digital marketing agency in supporting the digital transformation of MSMEs, focusing on its business model, positioning and differentiation strategies, and the implementation of its services. This research uses a qualitative approach with a case study method, combining business plan document analysis and operational observations of DigiZen. The findings indicate that DigiZen acts not only as a technical service provider but also as a strategic partner that empowers MSMEs through education, mentoring, and data-driven approaches. DigiZen’s services help MSMEs improve digital literacy, expand market reach, and increase customer engagement. This study is expected to provide practical contributions in the form of a digital marketing strategy model that can be adopted by other MSMEs to face the challenges of digital transformation.