Feasibility Analysis of the Digital Marketing Agency "DigiZen"

Abstract

DigiZen is a company operating in the field of Digital Marketing Agency, owned by Miracle Felix Laoh and supported by 5 professional employes. This company focuses on providing digital marketing services to help medium to low-level SMEs compete and grow in the digital age. DigiZen's marketing area covers Manado and North Minahasa, with sales targets steadily increasing from 180 projects in 2025 to 372 projects in 2029.

In terms of production and operations, DigiZen has a production capacity of 180 projects per year with sufficient availability of materials and tools to support service continuity. From a financial perspective, the required investment funds are Rp434,160,000, with an additional working capital requirement of Rp30,670,000, resulting in a total loan application of Rp464,830,000.

DigiZen's five-year profit projection shows a positive growth trend, from Rp150,855,000 in the first year to Rp273,185,000 in the fifth year. The Return on Investment (ROI) level also shows competitive achievements, although it decreases with growth, from 83.1% in the first year to 37.8% in the fifth year. Meanwhile, the break-even point is projected to be reached in 107 projects annually. With careful planning in management, marketing, production, and finance, DigiZen is optimistic about its ability to grow as a strategic partner for MSMEs in the target region.